Partnerships
For a long time, I underestimated the real power of visibility among professionals.
That changed when I was appointed as a Judge for WEX Global 2026.
As part of that role, I received abstracts and submissions from companies across the water sector. My task was to review them, evaluate their ideas, assign scores, and contribute to the final awards announced at the event.
What surprised me most was something very simple.
The companies that chose to submit — the ones willing to step forward, share what they do, and be seen — immediately stayed at the top of my mind.
Even without winning an award.
Today, I clearly remember:
Their names
What they do
Why they are relevant
And why I’m curious to follow their journey
Many of them were companies I didn’t know before.
Now, they are part of my professional mental map.
That simple act of showing up made the difference.
Being visible is not vanity, it’s strategy
In the water sector, we often focus on:
Technology
Projects
Regulation
Impact
All of that matters. But if your work is not visible, it struggles to exist beyond your immediate circle.
Visibility creates:
Recognition
Trust
Curiosity
Long-term recall
You don’t need to win every award.
You don’t need to be the biggest player.
You just need to be present in the right places, among the right people.
Why partner with The Water MBA
The Water MBA exists to connect ideas, professionals, and companies that are shaping the present and future of water.
Partnering with us means:
Reaching a highly targeted, professional audience
Being remembered, not just seen
Associating your brand with thought leadership, learning, and credibility
Staying top-of-mind for decision-makers, practitioners, and peers
If visibility changed the way I see companies as a judge, imagine what it can do across a growing global community.
Let’s explore a partnership
If you believe that being visible is essential, not optional, we should talk.
👉 Partner with The Water MBA: info@thewatermba.com
